Given the risks of the deal and Salesforce’s valuation of over $200 billion, analysts have suggested that their investors root for an antitrust review to prevent the deal. Further, if Salesforce were to affect Slack’s internal operations through the acquisition, some existing customers may be turned away, as many customers now enjoy Slack for their simplicity and neutrality. This is concerning for Salesforce, who would be giving up nearly 13% of their market value for the acquisition based on Slack’s EV/Sales multiple seen in Figure 2. Since Slack is a SaaS valued at multiples of revenue instead of profits, their growth forecast faces immense pressure on its ability to materialize as earnings. They have not turned a profit since their initial public offering last year. Furthermore, Slack’s growth should be a risk for Salesforce. A much better suited one could argue could be Google or Amazon as they could integrate Slack into their platforms, but that would be unlikely due to antitrust regulations. It plans to introduce more integrations for each of its cloud products and industry solutions, with many becoming generally available later this year, he said without sharing further information.On the other hand, Slack could be a distraction for Salesforce management and could therefore not be believed to be the best owner for Slack. Eventually, Stokes said, the company wants to bring every single aspect of Salesforce Customer 360 into Slack.
Salesforce acquired Slack for $27.7 billion in late 2020 and started integrating its capabilities with the messaging app last year. The native integration provides greater efficiency, productivity and accuracy, which not only saves companies money but also helps them make money by closing deals faster,” he said. “This means you can replace the manual work with automated processes that help teams avoid redundancy increase data consistency and efficiency by reducing the amount of manual data sharing. However, Stokes emphasized that this is a native integration that is simpler and far more seamless. Just recently, San Francisco-based Rattle, which allows enterprises to make any custom object or field from its Salesforce, Jira, or Hubspot instance accessible inside Slack/Microsoft Teams, raised $26 million in series A funding. The launch of Salesforce Platform for Slack comes as multiple players continue to build integrations to bring CRMs onto Slack and other business communication platforms. Flow can also be used to build multistep, guided workflows in Salesforce that can be reused within Slack with a few clicks. In case the team is already working with certain Salesforce apps, developers can use the Apex SDK to extend those apps directly to Slack. The Apex SDK takes care of all of the underlying plumbing, including converting Salesforce Lightning UI into Slack’s native Block Kit, so you can just focus on your business logic,” Stokes said. For this, they can build a simple app that uses a Salesforce Object Query Language (SOQL) query to collect the data of interest and display it in Slack. The update includes improvements ‘under the hood’ for Sales Cloud, and also introduces Service Cloud compatibility. “A developer might want to build a shortcut in Slack that looks up customer usage data and displays an account team channel. The Salesforce App for Slack 2.0 is a connector, a prebuilt integration, that lets Slack users grab information from Salesforce and surface it directly in Slack. Before then, and where features are noted as beta, pilot, or developer preview, we can’t guarantee general availability within any. The former enables developers to build the custom apps by infusing Slack with required Salesforce data while the latter handles the job of automation by creating Slack-first workflows (like sending account status or creating channels for service requests) with full support for the data and actions infused. Features described here don’t become generally available until the latest general availability date that Salesforce announces for this release. The Salesforce Platform for Slack, available as the latest addition to the Salesforce platform, contains two key tools: Apex and Flow.
The apps target service, sales and marketing areas, automating and simplifying access to key functions such as notifying sales teams of new leads, sending deal/account status updates and assigning service request cases as they come in. To get developers started, Salesforce is making multiple Slack apps (built using its toolkit) available in beta. MetaBeat will bring together thought leaders to give guidance on how metaverse technology will transform the way all industries communicate and do business on October 4 in San Francisco, CA.
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